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Case studies

Real sellers. Real shortlists. Nothing hidden.

These sellers are real companies. None is a BuyerAtlas customer and none took part. We read their public websites, the way the product does for anyone.

The four runs, added together

80 companies named. Every reason checked twice.

4
sellers, each read from its own public website
80
companies that fit, across the four lists
228
reasons kept
87 more were written and removed
70
first messages shown
10 more did not pass the checks
39
companies with a contact route they published
of the 80 on the lists
105
seconds for a run, on average

Existing customers are left out. Lendsqr's own website names Sterling Bank Plc as a customer, so its list leaves it out.

Side by side

One product, four different markets.

The bars in each column share one scale, so you can compare one run with another.

lendsqr.com

Lendsqr

It sells cloud-based loan management software covering the full lending lifecycle.

Who buys it: microfinance banks, commercial banks and finance companies.

  1. 01Uhuru MFB · Microfinance bank
  2. 02Astra Polaris Microfinance Bank Limited · Microfinance bank
  3. 03Balogun Fulani Microfinance Bank Limited · Microfinance bank
Read the case study

Reasons written: 83

56 kept27 removed

First messages written: 20

15 shown5 not shown
20
companies that fit
16
with a published contact route
110
seconds, start to finish

splynx.com

Splynx

An all-in-one platform combining billing, CRM, network management, and helpdesk.

Who buys it: internet service providers.

  1. 01Geniserve Limited · Internet service provider
  2. 02Galaxy Backbone Limited · Internet service provider
  3. 03Vobiss Gridworx Nigeria Limited · Internet service provider
Read the case study

Reasons written: 85

67 kept18 removed

First messages written: 20

20 shown0 not shown
20
companies that fit
6
with a published contact route
100
seconds, start to finish

sparkmeter.io

SparkMeter

It sells metering hardware and software for minigrid and distribution utilities.

Who buys it: mini grid operators and electricity distribution companies.

  1. 01Darway Coast Nigeria Limited · Mini grid operator
  2. 02Havenhill Synergy Limited · Mini grid operator
  3. 03Nayo Tropical Technology Limited · Mini grid operator
Read the case study

Reasons written: 70

45 kept25 removed

First messages written: 20

15 shown5 not shown
20
companies that fit
5
with a published contact route
97
seconds, start to finish

youverify.co

Youverify

It sells an AML and fraud compliance platform that automates KYC, KYB, transaction monitoring, and regulatory reporting.

Who buys it: commercial banks, mobile money operators and international money transfer operators.

  1. 01Premium Trust Bank · Commercial bank
  2. 02Access Bank Plc · Commercial bank
  3. 03Alpha Morgan Bank Limited · Commercial bank
Read the case study

Reasons written: 77

60 kept17 removed

First messages written: 20

20 shown0 not shown
20
companies that fit
12
with a published contact route
115
seconds, start to finish

Tested apart from the case studies

7 more real sellers it had never seen.

None of them was used while the product was built. What should happen was written down before each one was run. These numbers are counted apart from what the product's own checker accepted.

Counted by code

2 of 2

A seller whose buyers are outside coverage gets no list

After a rule was changed. The first run failed, and is told below.

Counted by code

15 of 15

A company named as a customer never reaches a list

All 15.

Counted by code

49 of 50

The top ten are the kind of company the label expected

0 borderline, 1 of another kind.

Counted by code

38 of 38

A contact route sits on the company's own web address

30 of the 50 top ten cards have a route.

What it got wrong

  • The first run gave this seller a list of 2 companies through winners of World Bank funded contracts, although its buyers (hospitals and clinics) are outside coverage. That was a fault.

    A list is now made without a person only when at least one chosen kind is a main buyer. In the app the seller sees a warning and decides.

The sellers

  • sonar.software

    Billing and operations software for internet service providers.

    20 companies

  • steama.co

    Smart metering for mini grids, and loss detection for grid utilities.

    20 companies

  • sudo.africa

    Card issuing and payment interfaces for companies that issue cards to their own customers.

    20 companies

  • blusalt.net

    Identity checks, payments and other financial service interfaces for banks, lenders and payment companies.

    20 companies

  • getanchor.co

    Banking as a service: accounts, payments and cards for companies that build financial products.

    20 companies

  • heliumhealth.com

    Software and financing for hospitals and clinics. Outside coverage.

    No list

  • flexisaf.com

    School management software for schools and universities. Outside coverage.

    No list

These are real companies. None is a BuyerAtlas customer and none took part. We read their public websites, the way the product does for anyone. A site whose terms forbid automated reading was not read.

Your company could be the next run.

Paste your website and check what we understood before any list is made. Your first shortlist of 20 companies is free.

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