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BuyerAtlas

Case study: lendsqr.com

Who in Nigeria should buy from Lendsqr?

BuyerAtlas was given one thing: the address of Lendsqr's website. 110 seconds later it named 20 Nigerian companies that fit, each with a reason and the public record behind it.

The seller
Lendsqr
lendsqr.com
What it sells
It sells cloud-based loan management software covering the full lending lifecycle.
Who buys it
Microfinance banks, commercial banks and finance companies.
Who to ask for
Head of IT
A role, never a named person.

Lendsqr is a real company. It is not a BuyerAtlas customer and did not take part. We read its public website, the way the product does for anyone. The companies on the list are named because every fact about them comes from a public record, shown with its link.

The answer

20 Nigerian companies that fit, each with a reason you can check.

20

companies that fit what Lendsqr sells.

Chosen from 7,709 companies on public lists. Nothing on a card is a guess: each reason links to its record.

29
checked reasons on their cards
15
first messages, for the seller to send
16
with a contact route the company published
4
public sources behind the reasons

A pin for each company. 12 of the 20 have a state on their record. 8 do not, and their pins lie in the dish.

  1. 01

    Uhuru MFB

    Microfinance bank · State not on record

    Uhuru MFB is on the Central Bank of Nigeria's list of licensed microfinance banks.

    Central Bank of Nigeria, lists of licensed institutionsRead on 12 Nov 2026
  2. 02

    Astra Polaris Microfinance Bank Limited

    Microfinance bank · Ogun

    Astra Polaris Microfinance Bank Limited is on the Central Bank of Nigeria's list of licensed microfinance banks.

    Central Bank of Nigeria, lists of licensed institutionsRead on 12 Nov 2026
  3. 03

    Balogun Fulani Microfinance Bank Limited

    Microfinance bank · Kwara

    Balogun Fulani Microfinance Bank is on the Central Bank of Nigeria's list of licensed microfinance banks.

    Central Bank of Nigeria, lists of licensed institutionsRead on 12 Nov 2026
  4. 04

    Ikere Microfinance Bank Limited

    Microfinance bank · Ekiti

    Ikere Microfinance Bank Limited is on the Central Bank of Nigeria's list of licensed microfinance banks.

    Central Bank of Nigeria, lists of licensed institutionsRead on 12 Nov 2026
  5. 05

    Avest Microfinance bank Limited

    Microfinance bank · Lagos

    Avest Microfinance Bank Limited is on the Central Bank of Nigeria's list of licensed microfinance banks.

    Central Bank of Nigeria, lists of licensed institutionsRead on 12 Nov 2026

Left out as an existing customer: Sterling Bank Plc.

Lendsqr's own website names Sterling Bank (SnapCash) as a customer, so the list leaves it out. A seller can untick a name to keep it, or ask to see existing customers marked as such.

Lendsqr's own website

Step one

First it read what Lendsqr says about itself.

6 pages of lendsqr.com. 10 of the 10 lines it wrote were kept, because the quote behind each one was found on its page, word for word.

Each line about the seller is tied to the words on the page it came from.

What it sells

It sells cloud-based loan management software covering the full lending lifecycle.

… All the capabilities you need to simplify your lending process Our robust end-to-end loan management software enables us to offer support throughout the entire lending lifecycle. Origination Decisioning Approval Disbursement …

Page 1: lendsqr.com

Who it is for

It is for banks, fintechs, microfinance institutions, credit unions, and SME lenders.

… Lenders had ambition but no platform that could match it. Seven years later, banks, fintechs, microfinance institutions, credit unions, SACCOS and digital lenders across four continents run on Lendsqr. Our platform covers every stage of the credit …

Page 6: lendsqr.com/about

The problem it solves

Lenders lack a platform that can match their ambition to extend credit.

… credit providers the infrastructure to extend credit anywhere In 2018, we launched Lendsqr to solve a problem that was holding back credit markets across countries. Lenders had ambition but no platform that could match it. Seven years later, banks, fintechs, microfinance …

Page 6: lendsqr.com/about

Every line it wrote, and the pages it read

Seller profile

Lendsqr

10 lines written. 10 kept. 0 dropped because the quote was not on the page.

What you sell

  • It sells cloud-based loan management software covering the full lending lifecycle.

    Our robust end-to-end loan management software enables us to offer support throughout the entire lending lifecycle.

    Page 1: lendsqr.com

  • It provides lending APIs under the Adjutor brand for direct debit and borrower checks.

    Turbocharge your loan business with Adjutor lending APIs from Lendsqr. With Adjutor, you get assured loan repayments with our direct debit APIs; you get assurance of quality borrowers when you use our Karma blacklist APIs

    Page 1: lendsqr.com

  • It offers a back-office tool for managing customers, transactions, teams, and reporting.

    With Lendsqr's advanced loan management back office, you gain total control and clarity over every aspect of your loan business.

    Page 5: lendsqr.com/products/back-office

Who it is for

  • It is for banks, fintechs, microfinance institutions, credit unions, and SME lenders.

    Seven years later, banks, fintechs, microfinance institutions, credit unions, SACCOS and digital lenders across four continents run on Lendsqr.

    Page 6: lendsqr.com/about

  • It is also for HR departments that want to offer staff loans.

    Human Resources Empower your employees with financial freedom with staff loans and provide the support they need to achieve their dream.

    Page 1: lendsqr.com

The problem it solves

  • Lenders lack a platform that can match their ambition to extend credit.

    In 2018, we launched Lendsqr to solve a problem that was holding back credit markets across countries. Lenders had ambition but no platform that could match it.

    Page 6: lendsqr.com/about

  • Building a proprietary lending platform is expensive and slow to launch.

    Launch at 5% of the cost of building your own proprietary platform.

    Page 1: lendsqr.com

  • Manual lending processes create errors and slow down operations.

    Stop sifting through piles of paperwork! Simplify your lending process effortlessly and reduce error with your personalized loan management back office.

    Page 5: lendsqr.com/products/back-office

Customers your pages name

  • Sterling Bank (SnapCash)

    Lendsqr has significantly expedited our entry into the difficult but large retail lending market. Their solution not only shortened the time to market but also at a significantly reduced cost.

    Page 1: lendsqr.com

  • 234Loans

    Lendsqr has provided the necessary support from our go-live phase and even till date. We owe a part of 234Loan's success to this consistent support.

    Page 2: lendsqr.com/pricing

The pages it read

  1. 1

    Loan Management Software for the Smartest Lenders, Banks, and Fintechs

    lendsqr.com6,000 characters read

  2. 2

    Best Pricing for Loan Management System | Lendsqr

    lendsqr.com/pricing4,998 characters read

  3. 3

    Talk to our team | Lendsqr

    lendsqr.com/contact-us3,264 characters read

  4. 4

    Channels and Loan Origination Software | Lendsqr

    lendsqr.com/products/channels5,204 characters read

  5. 5

    Back Office Loan Management System | Lendsqr

    lendsqr.com/products/back-office4,909 characters read

  6. 6

    About Lendsqr | Best Loan Management System and Ecosystem

    lendsqr.com/about3,181 characters read

Step two

Then it named the kinds of company that buy this.

Companies that fit are microfinance banks, commercial banks, finance companies, non-interest banks, and mobile money operators.

Companies of each chosen kind in the base

964 of the 7,709 companies BuyerAtlas holds

  • Named in the seller's own words
  • A close neighbour
  • microfinance banks786

    Lendsqr explicitly names microfinance institutions as target customers and its software is built for the loan management scale typical of microfinance banks.

    786 of 964, which is 82%
  • finance companies126

    Finance companies are in the core target list as SME lenders and credit-focused institutions that run full lending lifecycles.

    126 of 964, which is 13%
  • commercial banks29

    Sterling Bank (SnapCash) is a named customer, confirming commercial banks already buy and deploy Lendsqr's lending software.

    29 of 964, which is 3%
  • mobile money operators17

    Mobile money operators that offer credit products to their user base need the same lending lifecycle management and borrower-check APIs Lendsqr provides.

    17 of 964, which is 2%
  • non interest banks6

    Non-interest banks extend credit under different structures but still require loan origination, management, and reporting tools that Lendsqr covers.

    6 of 964, which is 1%

The role that usually buys

Head of IT

Cloud-based lending software and API integration decisions are typically owned by the Head of IT or Chief Technology Officer, the closest available role being Head of IT.

Buyer categories outside current coverage

  • Fintechs and lending startups (not a regulated category in the held list)
  • Credit unions (not held)
  • HR departments offering staff loans (corporates outside any held category)
  • DFIs and development lenders (held but too few and structurally different)

The seller is told this before any list is made.

Step three

From 7,709 companies to 20.

Each dot is one company in the base. Code narrows the field first. The AI reads only the strongest, and a company with no checked reason is dropped.

The whole base, one dot for each company

  • In the base: 7,709
  • Of the chosen kinds: 964
  • Read by the AI: 40
  • On the shortlist: 20

The dots fill from the top left. The orange ones at the start of the first row are the shortlist.

  1. 01The base

    7,709

    companies in the base

    Every company on the public lists BuyerAtlas has read.

    Where the search starts

  2. 02Code

    964

    of the chosen kinds

    Code keeps only the kinds of company named in the buyer profile.

    13% of the 7,709 before it

  3. 03Code

    40

    read by the AI

    Code scores each company on its record and keeps the strongest. Sterling Bank Plc was left out here as an existing customer.

    4% of the 964 before it

  4. 04The AI

    40

    kept after the read

    The AI read each company's stored facts: 40 fit, 0 unsure, 0 not a fit. Only "not a fit" leaves here.

    All of the 40 before it

  5. 05The AI, then a checker

    40

    with a reason that holds

    A company stays if one of its reasons passes the second check, or if it is on an official list of a chosen kind.

    All of the 40 before it

  6. 06Code

    20

    on the shortlist

    The strongest, with places shared between the kinds of company.

    50% of the 40 before it

The list in numbers

What the 20 look like.

Counted from the cards themselves. What a card does not hold is counted too.

By kind of company

20 companies, each under the chosen kind it matched

  • Microfinance bank6
    6 of 20, which is 30%
  • Commercial bank5
    5 of 20, which is 25%
  • Finance company5
    5 of 20, which is 25%
  • Non interest bank2
    2 of 20, which is 10%
  • Mobile money operator2
    2 of 20, which is 10%

By state

12 of the 20 have a state on their record

  • Lagos5
    5 of 20, which is 25%
  • Abuja (FCT)3
    3 of 20, which is 15%
  • Ekiti1
    1 of 20, which is 5%
  • Enugu1
    1 of 20, which is 5%
  • Kwara1
    1 of 20, which is 5%
  • Ogun1
    1 of 20, which is 5%
  • No state on the record8
    8 of 20, which is 40%

Where the reasons come from

29 checked reasons on the 20 cards

  • Central Bank of Nigeria, lists of licensed institutions18
    18 of 29, which is 62%
  • The company's own website9
    9 of 29, which is 31%
  • Central Bank of Nigeria, the institution's own record1
    1 of 29, which is 3%
  • World Bank, contract awards for Nigerian projects (CC BY 4.0)1
    1 of 29, which is 3%

What each card carries

Out of 20 cards

  • A checked reason, with its source20 of 20
    20 of 20 cards, which is 100%. 0 do not have it.
  • A line on what the company does20 of 20
    20 of 20 cards, which is 100%. 0 do not have it.
  • Its official website19 of 20
    19 of 20 cards, which is 95%. 1 do not have it.
  • A fact in the company's own words18 of 20
    18 of 20 cards, which is 90%. 2 do not have it.
  • A contact route the company published16 of 20
    16 of 20 cards, which is 80%. 4 do not have it.
  • A first message that passed the checks15 of 20
    15 of 20 cards, which is 75%. 5 do not have it.
  • A state on the record12 of 20
    12 of 20 cards, which is 60%. 8 do not have it.
  • A dated event1 of 20
    1 of 20 cards, which is 5%. 19 do not have it.

One company, opened

From a public record to a first message.

Avest Microfinance bank Limited is number 5 on the list. This is everything its card rests on, in the order the product worked it out.

A first message, written from one checked fact. You send it yourself.
  1. 1

    What the public record says

  2. 2

    Why that fits what Lendsqr sells

    You sell loan management software built for microfinance institutions.

    It rests on this line of the seller profile: It is for banks, fintechs, microfinance institutions, credit unions, and SME lenders.

    3 reasons are on the card. This is the first. A second pass read each one against the stored fact before it was shown.

  3. 3

    Who to ask for, and how to reach the company

    Head of IT

    Cloud-based lending software and API integration decisions are typically owned by the Head of IT or Chief Technology Officer, the closest available role being Head of IT.

    A role, never a named person.

  4. 4

    The first message, for the seller to send

    Subject: Cloud loan management software for Avest MFB

    Hello, Avest Microfinance Bank Limited is on the Central Bank of Nigeria's list of licensed microfinance banks. Lendsqr provides cloud-based loan management software covering the full lending lifecycle, including lending APIs for direct debit and borrower checks, and a back-office tool for managing customers, transactions, teams, and reporting. If you have fifteen minutes, I would welcome a short call to show you what this looks like in practice. If this is not for you, tell me and I will not write again. [Your name] Lendsqr

    Under 90 words. One fact, one ask, and a line that lets them say no. The seller sends it. BuyerAtlas never sends anything.

The whole list

All 20 companies. Open any card.

Each row says what its card holds before you open it. Each card keeps four readings apart: fit, a sign of a current need, the evidence, and a way to reach the company.

Microfinance bankState not on record

Uhuru MFB

uhurumfb.comRegister status: not checked. Company register status is outside the current service scope.

How strong this card is

Four separate readings, worked out by code from the record
Fit with what it does

By kind of company only

It is the kind of company that buys this. Nothing on its record says what it does day to day.

Sign of a current need

No dated event on its record

This card shows fit. It does not show that the company is buying now.

The evidence

1 checked reason from 1 source

Every one links to its record. Last read on 13 Nov 2026.

A way to reach the company

A published contact route

Contact page: uhurumfb.com/contact-us/. Taken from the company's own website.

Who they are

  • It provides co-operative accounts, target savings, fixed deposit, and electronic banking services.

    In its own words: Co-operative Account Esusu-Bumper Account Uhuru Save and Win Uhuru Target Savings Fixed Deposit

    The company's own websiteRead on 13 Nov 2026

Why they fit

1 reason, checked
  1. 1

    Uhuru MFB is on the Central Bank of Nigeria's list of licensed microfinance banks.

    You sell loan management software for microfinance institutions.

    Central Bank of Nigeria, lists of licensed institutionsRead on 12 Nov 2026

Who to ask for

Head of IT

Cloud-based lending software and API integration decisions are typically owned by the Head of IT or Chief Technology Officer, the closest available role being Head of IT.

A role, never a named person.

How to reach them

  • Contact page: uhurumfb.com/contact-us/

    uhurumfb.comRead on 13 Nov 2026

What this card does not tell you

  • Whether it is buying now. No dated event is on its record.
  • Which state it is in. No state is on its record.
  • Its budget, its current suppliers and its timing. Public records do not show these.
  • Its status on the company register. That is outside the current service scope.

What you can do next

  1. 1Use the contact page on its website and ask for the head of IT.
  2. 2Check what the company does before you write. This card shows fit by its records, not by its own words.
  3. 3Read the first message below, change it to sound like you, and send it yourself.

A first message you send yourself

Subject: Cloud loan management software for Uhuru MFB

Hello, Uhuru MFB is on the Central Bank of Nigeria's list of licensed microfinance banks. Lendsqr provides cloud-based loan management software covering the full lending lifecycle, including lending APIs for direct debit and borrower checks, and a back-office tool for managing customers, transactions, teams, and reporting. If you have fifteen minutes, I would welcome a short call to show you what this looks like in practice. If this is not for you, tell me and I will not write again. [Your name] Lendsqr

Under 90 words. One fact, one ask, and a line that lets them say no. You send this yourself. BuyerAtlas never sends anything.

Information read on 13 Nov 2026. Public business information only.

What was removed

27 reasons and 5 first messages never reached the list.

Everything the AI writes is read again against the stored fact. What does not hold is removed, and the count is kept.

Lines about the seller

10 written

10 kept0 dropped

Reasons a company fits

83 written

56 kept27 removed

First messages

20 written

15 shown5 not shown

Reasons that were removed

  • Alpha Morgan Bank Limited

    Alpha Morgan Bank Limited is on the Central Bank of Nigeria's list of licensed commercial banks. You sell cloud-based loan management software for commercial banks.

    The fact is true. The checker did not agree that it makes the company a fit.

  • Summit Bank Limited

    Summit Bank Limited is on the Central Bank of Nigeria's list of licensed non interest banks. You sell cloud-based loan management software for banks.

    The fact is true. The checker did not agree that it makes the company a fit.

  • Pagatech Limited

    Pagatech Limited holds a Central Bank of Nigeria payment licence as a mobile money operator. You sell loan management software for mobile money operators.

    The fact is true. The checker did not agree that it makes the company a fit.

  • Astra Polaris Microfinance Bank Limited

    Astra Polaris Microfinance Bank Limited offers flexible loans, secure fixed deposits, and automated savings products for customers. Your software covers the full lending lifecycle supporting its flexible loan products.

    The fact is true. The checker did not agree that it makes the company a fit.

First messages that were not shown

  • Bethel Microfinance Bank LimitedA second AI check

    Email omits lending APIs for direct debit and borrower checks mentioned in WHATSAPP and other companies' messages.

  • Alpha Morgan Bank LimitedA second AI check

    Phone message omits lending APIs for direct debit and borrower checks; omits back-office tool.

  • Premium Trust BankA second AI check

    Email and LINKEDIN omit lending APIs for direct debit and borrower checks; phone and WHATSAPP omit these APIs and back-office tool details.

  • Royal Crest Finance LimitedA second AI check

    WHATSAPP message omits lending APIs for direct debit and borrower checks.

  • Pagatech LimitedA second AI check

    Email says 'Pagetech' but fact and other messages say 'Pagatech'.

These companies stay on the list with their checked reasons. Their cards say that no first message is shown.

The work it took

110 seconds, start to finish.

BuyerAtlas AI was asked 17 times. 5 of those were a second pass that checks what the first pass wrote. Everything else is code.

The run, second by second

Each step starts where the one before it ended

  • BuyerAtlas AI is asked
  • Code only
  1. Read the seller's website

    Code only

    23.0 s

    From 0.0 to 23.0 seconds of the run.
  2. Write the seller profile

    BuyerAtlas AI asked 1 time

    9.5 s

    From 23.0 to 32.5 seconds of the run.
  3. Suggest the kind of buyer

    BuyerAtlas AI asked 1 time

    5.8 s

    From 32.5 to 38.3 seconds of the run.
  4. Fetch the companies and score them

    Code only

    under 0.1 s

    Starts at 38.3 seconds and takes under a tenth of a second.
  5. Read each company's stored facts

    BuyerAtlas AI asked 2 times

    5.4 s

    From 38.3 to 43.7 seconds of the run.
  6. Write the reasons, then check every sentence

    BuyerAtlas AI asked 7 times, 3 of them a second check

    16.0 s

    From 43.7 to 59.7 seconds of the run.
  7. Write a first message for each company

    BuyerAtlas AI asked 6 times, 2 of them a second check

    49.7 s

    From 59.7 to 109.4 seconds of the run.
The full record of the run, as the product kept it
  1. Read the seller's website

    6 pages read · 23 seconds

  2. Write the seller profile

    10 of 10 lines kept · 0 dropped: quote not on the page · 9.5 seconds

  3. Suggest the kind of buyer

    5 kinds of company · Role: Head of IT · 5.8 seconds

  4. Fetch the companies and score them

    7,709 companies in the base · 964 of the chosen kinds · 40 kept for the AI to read

  5. Read each company's stored facts

    40 fit · 0 unsure · 0 not a fit · 5.4 seconds

  6. Write the reasons, then check every sentence

    83 reasons written · 0 dropped by code · 27 dropped by the checker · 56 kept · 2 taken from the record alone · 16 seconds

  7. Write a first message for each company

    20 drafts written · 15 kept · 5 not shown · 49.7 seconds

  8. The shortlist

    20 companies on the shortlist

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See the list for what you sell.

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